Privacy Policy

Last updated: February 2026

This privacy policy explains how TileCalculator.co.uk ("we", "us", "our") collects, uses, and protects information when you visit our website. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

TileCalculator.co.uk is a free online resource providing tile calculators and tiling information for UK homeowners and tradespeople. This website is operated by Fine Content Limited, a company registered in England and Wales (Company No. 16603901).

2. What Data We Collect

2.1 Calculator Data

All calculations performed on our tile calculators run entirely in your web browser using JavaScript. No measurement data, tile sizes, costs, or calculator inputs are sent to our servers or stored anywhere. Your calculation data stays on your device.

2.2 Automatically Collected Data

When you visit our website, the following data may be automatically collected by our web server and third-party services:

  • IP address (anonymised where possible)
  • Browser type and version
  • Operating system
  • Referring website
  • Pages visited and time spent
  • Date and time of visit
  • Device type (desktop, mobile, tablet)
  • Screen resolution

2.3 Contact Form Data

If you contact us through our contact page, we collect the information you provide (name, email address, message content). This data is used solely to respond to your enquiry and is not shared with third parties. We retain contact form submissions for up to 12 months and then delete them.

3. Cookies and Tracking

3.1 Essential Cookies

We may use essential cookies required for the website to function correctly. These do not track you for advertising purposes.

3.2 Google AdSense

We use Google AdSense to display advertisements on our website. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to our website and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet.

You may opt out of personalised advertising by visiting Google Ads Settings. Alternatively, you may opt out of a third-party vendor's use of cookies for personalised advertising by visiting www.aboutads.info/choices.

For more information about how Google collects and processes data, please visit Google's Privacy & Terms page.

3.3 Google Analytics

We may use Google Analytics to understand how visitors use our website. Google Analytics uses cookies to collect information about page views, time on site, and user demographics. This data is aggregated and anonymised. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

4. Legal Basis for Processing

Under the UK GDPR, we process data based on the following legal grounds:

  • Legitimate interests: Serving advertisements to fund our free service (Article 6(1)(f)).
  • Consent: For non-essential cookies and personalised advertising, we rely on your consent, which you can withdraw at any time.
  • Contract: To respond to your contact form enquiries (Article 6(1)(b)).

5. Data Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties, except:

  • Google: As described above, for advertising and analytics purposes.
  • Hosting provider: Our website is hosted on servers that may log access data for security and performance purposes.
  • Legal requirements: We may disclose information if required by law, regulation, or court order.

6. Your Rights

Under the UK GDPR, you have the following rights:

  • Right of access: Request a copy of the personal data we hold about you.
  • Right to rectification: Request correction of inaccurate data.
  • Right to erasure: Request deletion of your personal data ("right to be forgotten").
  • Right to restrict processing: Request that we limit how we use your data.
  • Right to data portability: Request your data in a machine-readable format.
  • Right to object: Object to processing based on legitimate interests.
  • Right to withdraw consent: Withdraw consent for cookies and personalised ads at any time.

To exercise any of these rights, please contact us using the details on our Contact page.

7. Data Security

We implement appropriate technical and organisational measures to protect your data, including HTTPS encryption for all website traffic, regular security updates, and access controls on our hosting infrastructure.

8. Data Retention

Server logs are retained for a maximum of 90 days. Contact form submissions are retained for up to 12 months. Cookie data retention periods are determined by the relevant third-party provider (Google).

9. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children.

10. International Transfers

Data processed by Google (AdSense, Analytics) may be transferred to servers outside the UK. Google participates in data protection frameworks and implements standard contractual clauses to ensure adequate protection. For details, see Google's Data Protection Frameworks page.

11. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

12. Contact and Complaints

If you have questions about this privacy policy or wish to exercise your data rights, please visit our Contact page.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection. Visit ico.org.uk for more information.